The Long Goodbye: What Amazon's James Bond Casting Process Reveals About the Industry The news that auditions for the next James Bond have begun has sent shockwaves through the entertainment industry.
On one hand, it's a relief to know that the search is underway and we're finally moving beyond endless speculation.
However, the fact that Amazon MGM Studios feels the need to remind us of this basic step in the casting process raises questions about the role of public relations in shaping our perceptions.