The Extreme Couponing Phenomenon: Unpacking the Practices and Implications The rise of extreme couponing has been remarkable in recent years.
What was once a niche practice among savvy shoppers has evolved into a full fledged movement, with thousands of enthusiasts scouring stores for deals and sharing their strategies online.
Estimated millions of Americans engage in some form of extreme couponing, saving an average of $1,000 per year on everyday essentials.