The Extreme Couponing Phenomenon: Unpacking Its Impact on Consumer Behavior Extreme couponing has become a significant phenomenon in recent years, captivating media attention and sparking debate about its effects on consumer behavior, retailers, and society as a whole.
At its core, extreme couponing involves collecting and using large quantities of coupons to acquire products at extremely discounted prices or even for free.
The rise of extreme couponing can be attributed to economic pressures, changing consumer attitudes, and the widespread availability of coupons through digital channels.