The Great Delivery Divide: How Burq's Bet on Last Mile Orchestration Could Upend the Industry The narrative that large retailers have abandoned traditional parcel carriers like FedEx and UPS in favor of regional carriers, 3PL cross dock networks, and gig courier platforms is well known.
However, this shift is not just about diversification; it's also a result of a fundamental lack of coordination among these various providers.
Last mile orchestration, or the decision layer sitting above the "bench" of regional carriers, is where the problem lies.