Bilibili's Global Gambit: What This Means for Content Creators and Online Giants The video sharing landscape has been dominated by YouTube for nearly two decades, but a new challenger is emerging from China.
Bilibili, often described as China's alternative to YouTube, is going global with a revamped international app and an English language website.
The platform's expansion comes on the heels of TikTok's struggles in the US market, raising questions about whether Bilibili will face similar scrutiny.