The Diamond Rush: How TikTok's Live Auctions Are Revolutionizing the Industry The rise of live auctions for lab grown diamonds on TikTok has sent shockwaves through the diamond industry, leaving some in awe and others bewildered.
What was once an exclusive market for the wealthy is now accessible to anyone with a smartphone and a credit card. These auctions have created a new phenomenon: instant gratification shopping.
Bidders frantically click away at their screens as auctioneers root them on with phrases like "go, go, go" and chide them when they don't bid high enough.