Box Office Miracles Won't Save Marvel's Slumping Empire The latest Spider Man installment has broken all sorts of box office records, but beneath the surface lies a more complex issue: Marvel's creative fatigue.
The studio's reliance on proven formulas and IP cash ins is starting to show its age. One key factor in this slump is Marvel's inability to take risks or innovate within its own universe.
The MCU has become so reliant on familiar faces and formulas that it feels like a well worn treadmill – predictable, uninspired, and showing signs of wear.