Gauff Chokes on Second Set: A Cautionary Tale for Deal Makers The recent second set collapse by American tennis player Emma Gauff against Reilly Opelka serves as a stark reminder that even in high stakes sports, opportunity cost can be a crippling factor.
Opportunity cost is the value of the next best alternative when a choice is made. In tennis, it might mean the difference between winning a crucial point or letting a game slip away.
For deal makers, opportunity cost can manifest as missed deadlines, underpriced assets, or overlooked market trends.