Good Good's Fumble: When Brands Get Trampled by Their Own Hubris The PGA Tour's decision to drop Good Good Golf as its title sponsor is a welcome development, but it's just one symptom of a larger issue plaguing the sports and entertainment world.
Good Good's troubles began with a cringeworthy video ad that sparked outrage on social media after depicting a man shoving a woman to the ground.
The backlash was swift and merciless, with brands like Dick's Sporting Goods and Golf Galaxy distancing themselves from Good Good's content creators.