The Third Option: Why Restaurants Need to Break Free from the Digital Ordering Binary The restaurant industry's reliance on two archaic options for digital ordering – third party marketplaces and first party apps – is a significant issue.
These choices come with drawbacks such as high commission fees and costly guest acquisition.
According to recent statistics, 82% of brands mark up menu prices on these platforms to offset fees, with over half of those markups ranging from 20 30%.