The Fertility Maxxing Phenomenon: A Close Up Look at the Rise of a New Online Obsession When setting up my new Instagram account, I noticed that the platform's suggested age for me was 30.
Initially, I thought it was just a clever algorithmic guess, but as I browsed through various accounts and hashtags, I realized that being 30 was no longer about the years lived, but rather a marker of fertility peak.
My feed soon became filled with posts about "fertility maxxing," a term combining "maximizing" one's fertility potential with online maximalism.