The Fashion Industry's Double Life Marc Jacobs' latest campaign, "The Swap," features Jemima Kirke and Rowan Blanchard as they accidentally swap handbags and embark on a chase across New York City.
This project is part of Jacobs' ongoing storytelling series designed to blur the lines between fashion and entertainment.
This development reflects a trend where fashion houses no longer just produce clothes, but also create immersive experiences that rival traditional media outlets.