Naming Rights for Sale: What a Renamed Airport Says About America's Culture of Self Aggrandizement The renaming of Palm Beach International Airport to Donald J.
Trump International Airport has sparked controversy, with some hailing it as an honorific tribute and others dismissing it as a laughable example of the 45th President's ego.
This renaming reflects the increasingly transactional nature of politics in America. To rename an airport after oneself requires essentially buying the naming rights through trademarking the name.