Rainy Days and Lost Momentum The England women's cricket team trudged off the field in Cardiff, defeated by New Zealand 77 3.
But the scoreline told only part of the story: it was a match that revealed the fragility of live viewing experiences not just on the pitch but also behind the scenes.
A washed out second ODI in Northampton had already hinted at this problem. The third and final game, which England won comfortably, still suffered from low audience engagement.