The Rise and Fall of Extreme Couponing: Understanding the Shift in Consumer Behavior The popularity of extreme couponing has been on a steady decline since its peak around 2010.
At one point, it seemed like everyone was clipping coupons, stacking them with sales, and buying up quantities of non perishable items to stockpile at home.
But as retailers began adapting their policies and consumers reassessed the value of extreme couponing, this once booming practice began to lose its appeal.