Scam Fatigue: The Silent Killer of E commerce Trust The UK's e commerce landscape is under threat due to a growing phenomenon known as "scam fatigue.
" A recent study by the Institute of Customer Service found that 31% of consumers have halted at least one online purchase due to concerns about website authenticity.
This trend poses a significant threat to businesses that rely on online sales, and it's alarming that many companies seem oblivious to this problem.