Starbucks Korea Boss Fired Over 'Tank Day' Campaign The "Tank Day" debacle at Starbucks Korea has left the marketing and retail industries stunned.
What began as a seemingly innocuous promotional campaign quickly escalated into a controversy that would ultimately result in the ousting of the company's CEO and several other high ranking executives.
What Happened on Tank Day at Starbucks Korea? On March 25, Starbucks Korea launched "Tank Day," a promotion designed to push its largest size cups.