The Sizzle of Shame: How Brands Get Burned by Cultural Insensitivity The firing of Sohn Jeong hyun as head of Starbucks Korea is a rare instance where corporate hubris meets public outrage.
This story highlights the increasingly complex web of cultural sensitivities brands must navigate in global markets.
Starbucks' "Tank Day" campaign was an unmitigated disaster, evoking painful memories of South Korea's 1980 Gwangju uprising.