The Personalization Paradox in Home Buying As the CEO of KB Home, Rob McGibney is trying to entice first time buyers into the market with a strategy that's proven successful elsewhere: personalization.
Consumers increasingly expect tailored experiences, and McGibney believes offering customized homes will be key to enticing new buyers.
McGibney's plan involves shifting focus towards built to order homes, which accounted for 73% of net orders in the second quarter.