The Extreme Couponing Bubble: How Mainstream Obsession Gave Way to Frugal Fatigue Extreme couponing's meteoric rise in the late 2000s was a phenomenon that captivated the nation.
Everyday people amassed stockpiles of household goods, their savings prowess rivaling that of professional treasure hunters.
But behind the giddy façade lay complex motivations, manipulative tactics, and unforeseen consequences for retailers, manufacturers, and consumers.