The King Kylie Revival: A Study in Brand Reinvention The King Kylie Collection, a collaboration between Kylie Jenner and Dunkin', has arrived with a splash of pink and a healthy dose of nostalgia.
This latest foray into branded partnerships raises questions about whether it's more than just a clever marketing stunt or a genuine attempt to tap into the cultural zeitgeist.
During the King Kylie era, Jenner was known for her bold fashion choices and unapologetic confidence.