The Algorithmic Pinch: Why Europe's Fines Should Give US a Glimpse of Its Own Data Conundrums The European Union has imposed a nearly $1 billion fine on Uber for automatically deactivating driver accounts without human intervention between 2018 and 2022.
This eye watering penalty stems from the Autoriteit Persoonsgegevens' (AP) accusation that Uber breached the General Data Protection Regulation (GDPR) by disregarding drivers' right to work.
At issue is an algorithm driven business model that prioritizes efficiency over human rights.