The Bra Boom That Saved Victoria's Secret: What It Means for Retail's Future Victoria's Secret & Co.
's recent second quarter earnings report sent shockwaves through the retail industry, driven by 15% year over year sales increases in its bra business.
Behind this growth lies a compelling story of how a once stagnant brand rebooted its trajectory. Victoria's Secret has made a deliberate shift towards innovation, particularly in its bra products.