Who Owns 'Elbows Up'?
Canadian Companies Trying to Cash In on Patriotic Slogan The Canadian trademark office has been flooded with applications to register "Elbows Up," a phrase synonymous with Canadian patriotism and defiance in the face of adversity.
What's striking is not just the number of companies trying to capitalize on it, but also the office's stance: they're arguing that a slogan can't be trademarked if it's too closely associated with national identity.