FIFA's Misunderstanding of Indian Market FIFA's struggles in India are a stark reminder that even iconic brands can get it wrong when entering new markets.
Despite its global popularity and influence, the organization has failed to make a significant impact in India. Understanding FIFA's Indian Market Misstep The background to FIFA's misadventures in India is complex.
The organization has been involved in promoting football since 2008 through initiatives like the Goal Programme, aimed at developing grassroots infrastructure.